RENO, Nev. (June 30, 2022) – Reno Tahoe earned its reaccreditation twelve years after first receiving the Destination Marketing Accreditation Program (DMAP) seal from Destinations International. The DMAP seal is awarded in recognition of the organization’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world.

“It is an honor for Reno Tahoe to receive DMAP certification from Destinations International,” said Reno Tahoe President and CEO Charles Harris. “This recognition by an independent panel of industry leaders indicates the organization’s ongoing commitment to industry excellence and best practices. Kudos to the entire Reno Tahoe team.”

“We are pleased to have Reno Tahoe included in our distinguished group of professionals,” said Don Welsh, President and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations and I look forward to continue working with them and the DMAP community.”

The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research. Reno Tahoe is among over 200 destination organizations who have obtained DMAP recognition.