Attracting Visitors, Improving Quality of Life

The mission of the Reno-Sparks Convention & Visitors Authority is to attract overnight visitors to Reno Tahoe lodging properties through tourism marketing, convention sales and facility operations, featuring local amenities, attractions and events; thereby enhancing the economic benefit and quality of life for Northern Nevada. Tourism is still the top industry in Nevada, and the RSCVA’s purpose is to entice travelers to visit the Reno, Sparks and North Lake Tahoe area, to enjoy the amenities and activities found here, and to stay overnight at one of the great hotels found in Washoe County. Through marketing and sales efforts, the RSCVA supports local businesses and residents by helping to maximize revenues and employment opportunities throughout northern Nevada.