Putting more 'heads in beds'
The RSCVA is responsible for putting “heads in beds” at Washoe County lodging properties. From marketing to air service development, and from sales to media relations, the RSCVA’s primary function is to attract overnight visitation to Reno Tahoe. The RSCVA’s aggressive, new marketing initiatives invite ambitious, active travelers through radio and billboard advertising in three major U.S. markets, and nationally through an ongoing digital campaign. The organization also owns or operates a number of facilities, providing entertainment and amenities that enhance the overall visitor experience.”