Putting more ‘heads in beds’
The RSCVA (Visit Reno Tahoe) is responsible for putting “heads in beds” at Washoe County lodging properties. From marketing to air service development, and from sales to media relations, Visit Reno Tahoe’s primary function is to attract overnight visitation to Reno Tahoe. Visit Reno Tahoe’s aggressive, new marketing initiatives invite ambitious, active travelers through radio and billboard advertising in three major U.S. markets, and nationally through an ongoing digital campaign. The organization also owns or operates a number of facilities, providing entertainment and amenities that enhance the overall visitor experience.
