The Reno-Sparks Convention & Visitors Authority (RSCVA) was established in 1959 as the Washoe County Fair and Recreation Board. The RSCVA acts as a marketing organization for the county to promote convention and tourism business.
Unlike many convention and visitors bureaus across the country, the RSCVA owns and operates several facilities designed to draw out-of-town visitors. In addition, the RSCVA is mandated by the Nevada State Legislature (NRS 244A), and is not a partnership-based organization. The RSCVA, as a public body, also functions as a collection agency, ensuring that room taxes are distributed to the appropriate governmental organizations benefitting visitors and residents of Reno Tahoe.
The RSCVA’s vision is to be the preferred outdoor, gaming and event destination.
RSCVA’s Mission Statement
Attract overnight visitors to Reno Tahoe while supporting the sustainable growth of our communities.
- Collaboration – We seek out internal and external perspectives, emphasizing an inclusive approach.
- Integrity – We always keep our word and do the right thing.
- Transparency – We share information to create open and honest communication.
- Ambition – We put in the hard work to enhance the quality of life for visitors and all Northern Nevada residents.
- People – We invest in the diverse experience and expertise of individuals who positively impact the communities we serve.
It’s no surprise that this destination is a place of great contrast. It’s evident in the name itself – Reno Tahoe. This is where the country’s largest alpine lake meets The Biggest Little City in the World. The inherent tension in contrast fuels the energy and ambition to seize life, act on instinct, and explore infinite possibility. It’s proof that this is a place that lives in refreshing non-conformity.