Branding and marketing campaign oversight
Following an extensive audit and the creation of a five-year strategic plan, the Reno-Sparks Convention & Visitors Authority launched a new destination brand in 2017. As a destination of great contrast, from Lake Tahoe and the Sierra Nevada to the region’s vibrant cities, the new branding highlights the diverse, complementary aspects of Reno Tahoe. With a bolstered marketing campaign, the RSCVA is reaching potential new visitors in the Seattle and Los Angeles areas, as well as the San Francisco Bay Area. Nationally, the story of Reno Tahoe is being told digitally and in conjunction with an aggressive national public relations campaign.