In an effort to increase overnight visitation to Reno Tahoe lodging properties, the Reno-Sparks Convention & Visitors Authority acts as the sales and marketing arm of northern Nevada’s tourism and convention industries.

In addition, the RSCVA is a tax collection agency, responsible for the redistribution of public monies to various other governmental bodies.

October 2018

2018 Brand Tracking Survey

This statistical report was developed via web surveys of more than 2,300 people in the Bay Area, Los Angeles and Seattle in October 2018, and contains brand awareness metrics for the three markets.

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April 2018

2018 Brand Tracking Survey

This statistical report was developed via web surveys of more than 2,300 people in the Bay Area, Los Angeles and Seattle in April 2018, and contains brand awareness metrics for the three markets.

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February 2016

2015 Visitor Profile Study

This statistical report contains all tourism-related statistics for Washoe County for the 2015 calendar year, with appropriate comparative data.

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September 2014

2014 Bay Area Market Survey

This statistical report was developed via web panel surveys of 1,000 people in the Bay Area.

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March 2014

2013 Bay Area Market Survey

This survey a representative sample of all 2013 visitors to Washoe County in order to better understand the visitor population. The study confirms good news for the destination with a strong repeat visitor base and a slight widening of geographic reach beyond the northern California core customer.

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October 2012

2012 Bay Area Market Survey

This statistical report was developed via telephone and web panel surveys of 1,011 people in the Bay Area.

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February 2012

2011 Visitor Profile Study

This statistical report contains all tourism-related statistics for Washoe County for the 2011 calendar year, with appropriate comparative data.

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February 2008

2007 Visitor Profile Study

This 83-page statistical report contains all tourism-related statistics for Washoe County for the 2007 calendar year, with appropriate comparative data.

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February 2007

2006 Visitor Profile Study

This 57-page statistical report contains all tourism-related statistics for Washoe County for the 2006 calendar year, with appropriate comparative data.

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