Special Event Marketing Sponsorship Application

Section 1: Event Basics

Special Event Name*

Event Date(s)*

Month, day(s), year

What is the dollar amount of Marketing Sponsorship being requested?*

The requested amount cannot exceed 25% of the event's overall cash operating budget

What location(s) will the event take place?*

Which category does the event represent?*

Emerging Event - An event that is in its first five years (0-5) of existence in the destination.
Established Event - An event that has been held in the destination for six or more years (6+). This includes events that do not meet the definition of a Legacy Event.
Legacy Event - An event that has occurred in the destination for 10 or more years (10+), AND generates EITHER 5,000 or more room nights OR $250,000 in quantifiable out-of-area media exposure for the destination.

How many years will this event have taken place in the destination?*

This includes the event date you are applying for. If the event falling in this cycle will be the first year, enter 1.

Is there a charge for spectators (general public) to attend the event?*

If general admission is free, please select "No."

Yes
No

Ticket Information

Provide a brief description about the specific event activity(ies) that require tickets or registration fees for the public.

Event Executive Director or Producer*

Title

Email*

Cell Phone for Executive Director or Producer*

Person Completing Application*

Title

Email*

Contact Phone for Person Completing the Application*

Event Host Organization*

What company or group is the primary organizer of the event?

What other events have been produced by the host organization?*

Event Mailing Address*

Street Address City State ZIP Code

Event Website URL*

List all social media platforms used for the event*

Include page names, URLs or handles when relevant. (For example: facebook.com/reno.nv; @RenoTahoe)

Upload event logo

Please upload a PNG file if available.

Max. file size: 100 MB.

Section 2: Sponsorship Impact

Only the principal producing entity of a specific special event can apply. Likewise, only one organization will be considered for funding on behalf of an event. Venues will not qualify unless they are the producer of the event.

If Marketing Sponsorship is not awarded, will the event still take place?*

Yes
No

If "No," please provide an explanation.

If the event does not receive a Marketing Sponsorship, or does not receive the full requested amount, summarize how specific initiatives will be affected.*

Will the event solicit additional sponsors, either cash or in-kind?*

Yes
No

If "Yes," please list your top five sponsors.

If "No," please provide an explanation.

List all Nevada public sector organizations (city, county, state) that the event expects to receive financial assistance from in the 2026/27 funding cycle, either cash or in-kind.*

If your event has been funded through this program for more than four years, what new initiatives are you proposing for this cycle's consideration?*

Consideration for funding amount includes new marketing initiatives. This will weigh heavier for events that have been funded for many years. No need to list your entire marketing plan, this is specific to NEW marketing initiatives for your next event. If funded less than four years, put 'N/A.'

Section 4: TV Broadcast Opportunities

In some situations, a made-for-television show or webcast may be produced in conjunction with an event. This does not include paid advertising or press coverage.

Will the event air on network or cable TV as a scheduled broadcast?*

(Coverage received on a newscast or similar program does not apply) If responding with "No," please jump to the next required question.

Yes
No

What is the broadcast coverage?

Select one

Local
Regional
National

If the broadcast coverage is "Regional," identify the cities or metropolitan areas.

Provide details about the broadcast.

Press "+" to add a new line.

Broadcast Network	Air Date(s)	Program Length

Are household ratings or viewership numbers available from the previous year's broadcast?

Yes
No

If "Yes," summarize viewership numbers or Household ratings.

Will the event be webcast?*

Yes
No

Provide details about the webcast.

Press "+" to add a new line.

Provider	Air Date(s)	Program Length

Does the event have media partners, either local and/or out-of-market?*

Yes
No

List each media partner and indicate whether their primary audience resides in the Reno Tahoe area ("in-market") or if their primary audience resides outside of Reno Tahoe ("out-of-market").

Press "+" to add a new line.

Partner Name	Indicate "in-market" OR "out-of-market"

List any Reno Tahoe opportunities for commercial spots, messaging, interviews and/or branding additions (as it relates to either of the above), if applicable.

There is a separate section for sponsorship amenities. This is specific for broad-reach PR, marketing or advertising initiatives.

Section 5: Attendance

This funding cycle covers events taking place July 2026 - June 2027.

Estimated "spectator/fan" attendance for when this event was last held.*

If the event falling in this cycle will be the first year, enter 0. "Spectator/Fan"= Person primarily attending the event to experience the event's offerings.

What does this number represent?

"Unique"= only counting a person one time over the duration of the event. This is typically used for one-day events. "Overall"= the same person may be counted more than once. Typically used for multi-day events.

Represents unique individuals
Represents overall event attendance

What percentage of "spectators/fans" are estimated to be from out-of-market?

Estimated number of "participants" for when this event was last held.*

If the event falling in this cycle will be the first year, enter 0. "Participant"= Person primarily attending as a representative of the event. Athletes, vendors, volunteers, staff, etc.

What percentage of "participants" are estimated to be from out-of-market?

Explain how attendance projections were calculated.

Estimated "spectator/fan" attendance for this cycle's event.*

"Spectator/Fan"= Person primarily attending the event to experience the event's offerings.

What does this number represent?

"Unique"= only counting a person one time over the duration of the event. This is typically used for one-day events. "Overall"= the same person may be counted more than once. Typically used for multi-day events.

Represents unique individuals
Represents overall event attendance

What percentage of "spectators/fans" are estimated to be from out-of-market?

Estimated number of "participants" for this cycle's event.*

"Participant"= Person primarily attending as a representative of the event. Athletes, vendors, volunteers, staff, etc.

What percentage of "participants" are estimated to be from out-of-market?

Explain how attendance projections were calculated.

Section 6: Room Nights

This funding cycle covers events taking place July 2026 - June 2027.

Estimated Washoe County Room Nights generated as a result of when this event was last held.*

Take into account your estimated attendance, percentage of out-of-market, and average nights booked for those attendees. Refer to Application Explanations for help. If the event falling in this cycle will be the first year, enter 0.

Estimated paid room nights	Estimated complimentary room nights (if any)

Explain how room night estimates were determined.

Washoe County Room Nights projected as a result of this cycle's event.*

Take into account your estimated attendance, percentage of out-of-market, and average nights booked for those attendees.

Estimated paid room nights	Estimated complimentary room nights (if any)

Explain how room night estimates were determined.

List your Washoe County lodging partners for this funding cycle.*

Press "+" to add a new line

Section 7: Acknowledgements, Electronic Signature

Applicants must acknowledge, and agree to, the statements below relating to the Marketing Sponsorship program. A typed name and date is required to be considered by the review panel.

I am authorized to represent the event and information provided in this application and supporting documents are truthful.*

Yes

The event allows spectators to attend.*

This can include either ticketed or free events.

Yes

The event will be held annually in the destination.*

Yes

At this point in time, the event is scheduled to take place within this funding cycle.*

The event is definite, not “tentative.”

Yes

If a sponsorship is awarded, partnerships will be secured with at least two Washoe County lodging properties.*

Awards of less than $1,000 require only one lodging partner.

Yes

If sponsorship is awarded, any Reno Tahoe messaging will support the brand, not contradict it, and will never convey a negative parody of the destination, even if unintentional.*

Yes

If sponsorship is awarded, the event agrees to issue a Liability Policy*, as well as an Additional Insured Endorsement, naming RSCVA and its related entities as additional insureds as specified in the funding contract.*

*$1 million per occurrence, $2 million aggregate

Yes

Type your name and date, which denotes your signature as an authorized representative of the event.*

Name	Date

Required Supplemental Documents

In addition to the completed application, the following documents must also be submitted by the deadline. Refer to "Application Explanations" for information. Only one file can be uploaded per section, unless indicated otherwise. *The 'Save and Continue' button only saves the application, not attached documents. Attach these when ready to submit.

Required Document #1a: Pitch Your Event*

Give your sponsorship pitch to explain what your event is and why it's an asset to our destination. Allowed file extensions: jpg, pdf, doc, docx, png, xls, xlsx

Accepted file types: jpg, pdf, doc, docx, png, xls, xlsx, Max. file size: 100 MB.

Optional Document #1b: Supplemental Event Information

This is for any additional documentation you would like to upload. Allowed file extensions: jpg, pdf, doc, docx, png, xls, xlsx

Accepted file types: jpg, pdf, doc, docx, png, xls, xlsx, Max. file size: 100 MB.

Required document #2: Profit & Loss Statement from when this event was last held.*

Required from all applicants with the exception of events occurring in the destination for the first time in this funding cycle. Allowed file extensions: jpg, pdf, doc, docx, png, xls, xlsx

Accepted file types: jpg, pdf, doc, docx, png, xls, xlsx, Max. file size: 50 MB.

Required document #3: Current Funding Cycle Event Budget*

Allowed file extensions: jpg, pdf, doc, docx, png, xls, xlsx

Accepted file types: jpg, pdf, doc, docx, png, xls, xlsx, Max. file size: 50 MB.

Required document #4: Itemized Initiatives Using the Marketing Sponsorship*

This document should detail how the event will utilize the funds that they are requesting, in priority order. Please do not submit your current marketing budget, this is specific to your plans for Reno Tahoe sponsorship funds. This is also different than the sponsorship amenities. Keep in mind that funding considerations include new initiatives, especially for those events that have received funding for many years. Please include the same initiatives you referenced in Q3.5. Allowed file extensions: jpg, pdf, doc, docx, png, xls, xlsx

Accepted file types: jpg, pdf, doc, docx, png, xls, xlsx, Max. file size: 75 MB.

Required document #5: Potential Sponsorship Amenities to Reno Tahoe*

Allowed file extensions: jpg, pdf, doc, docx, png, xls, xlsx

Accepted file types: jpg, pdf, doc, docx, png, xls, xlsx, Max. file size: 30 MB.

Email

This field is for validation purposes and should be left unchanged.

Special Event Marketing Sponsorship Application

26/27 Special Event Marketing Sponsorship Application

Section 1: Event Basics

Section 2: Sponsorship Impact

Section 4: TV Broadcast Opportunities

Section 5: Attendance

Section 6: Room Nights

Section 7: Acknowledgements, Electronic Signature

Required Supplemental Documents