RENO, Nev. (August 14, 2025) – Visit Reno Tahoe has selected Miles Partnership, a strategic marketing consultancy focused on travel and tourism, as its agency of record. Miles will lead destination marketing efforts for Reno Tahoe, bringing decades of tourism expertise, creative strategy and media insight to elevate the region on a national and international scale.
“We are thrilled to be partnering with Visit Reno Tahoe as their new agency of record,” said Laura Libby, President of Destination Marketing at Miles Partnership. “Together, we’ll showcase Reno Tahoe’s limitless possibilities and build meaningful connections with travelers through personalized brand moments and agile media strategies, ultimately driving visitation and benefiting the local economy.”
Established in 1959, Visit Reno Tahoe is the official destination marketing organization for Washoe County. Through convention sales, tourism marketing and operation of key visitor venues, Visit Reno Tahoe plays a vital role in driving room tax revenue that supports local services and enhances the quality of life for Northern Nevada residents.
With this new partnership, Miles will support Visit Reno Tahoe’s integrated marketing efforts with strategy development, paid media planning, digital content creation, data analysis and national campaign execution. Drawing on its extensive portfolio of destination clients—including Visit California, Colorado Tourism Office, and Brand USA—Miles will craft compelling campaigns that showcase Reno Tahoe’s diverse experiences, from its outdoor recreation and vibrant arts scene to its gaming, culinary, and events offerings.
“Miles Partnership’s reputation in the tourism industry is unmatched, and we’re proud to partner with an agency that so clearly understands the challenges and opportunities in destination marketing today,” said Mike Larragueta, President and CEO of Visit Reno Tahoe. “Their data-driven approach, industry knowledge and proven success with destinations across the country will be critical as we continue positioning Reno Tahoe as a premier four-season destination for meetings, events and leisure travel.”
Miles Partnership is a strategic marketing consultancy focused exclusively on travel and tourism. The company works with more than 150 destinations, hospitality businesses and other travel industry clients worldwide to develop marketing and management strategies that amplify local experiences, boost visitation, improve community relations and increase overall economic impact. Learn more at www.MilesPartnership.com.