RENO, Nev. (September 24, 2025) – The American Advertising Federation (AAF) Western Region announced the Reno-Sparks Convention and Visitors Authority (Visit Reno Tahoe) as the recipient of the Best of the West Media Awards Website of the Year.
The recognition highlights VisitRenoTahoe.com as one of the most innovative and user-focused digital platforms in the Western United States. The website reflects extensive collaboration among Visit Reno Tahoe and KPS3 to ensure consistency with Reno Tahoe’s brand while providing scalable functionality for the future.
“Receiving the Website of the Year award reflects the hard work and dedication of the Visit Reno Tahoe marketing team, as well as a willingness to evolve,” said Visit Reno Tahoe President and CEO Mike Larragueta. “It’s also a testament to the innovative approach of KPS3, a community partner who continues pushing the envelope and proving that excellence and ability is abundant here in Reno Tahoe.”
The Website of the Year honor reflects Visit Reno Tahoe’s commitment to delivering dynamic, personalized digital experiences that connect visitors and locals with everything the destination has to offer. The website features an array of advanced capabilities, including AI-powered trip planning through the Reno Tahoe Guide on GuideGeek. This tool combines generative AI technology, real-time travel information and curated content to create itineraries, recommend dining and activities and help visitors discover experiences tailored to their interests.
“Combining Visit Reno Tahoe’s vision with KPS3’s expertise allowed us to build a website that is both high-tech and human-centric,” said Rob Gaedtke, president and CEO of KPS3. “Our partnership with Visit Reno Tahoe has allowed us to create digital experiences that showcase the region and inspire travelers to explore this incredible place we call home.”
The site offers multiple ways for travelers to customize their experience. Users can navigate by season, complete a quick quiz to generate a more personalized website experience or explore curated content aligned with personas such as Family, Adventure and Arts & Culture. Visual storytelling is elevated with the integration of CrowdRiff, a platform that displays user-generated photos and videos to bring authenticity and inspiration to every page.
With more than 390 pages, 170 menu features, 135 articles and dozens of curated itineraries and social galleries, VisitRenoTahoe.com is designed to be a trusted resource for visitors planning their trips and locals looking for new experiences close to home.
The Best of the West Media Awards celebrate excellence in media across multiple categories, from large-market outlets to smaller regional organizations. The region includes the states of Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming and the El Paso market area of Texas. The organization serves as the “Unifying Voice for Advertising” in the region, fostering a community for advertising professionals, educators, and students, providing opportunities for growth and networking, and supporting industry advocacy. The awards ceremony will take place at AdWest in Honolulu on Saturday, Oct. 4, 2025.
Explore Reno Tahoe’s award-winning website at VisitRenoTahoe.com.