RENO, Nev. (December 31, 2025) – Reno Tahoe posted growth across multiple tourism metrics in October and November 2025, outperforming national hotel trends and demonstrating continued strength as many U.S. destinations experienced declining demand, according to data released by Visit Reno Tahoe.

The fall results highlight Reno Tahoe’s strength as a destination with a balanced mix of leisure, group and event-driven travel – factors that helped stabilize demand amid broader national headwinds.

“Reno Tahoe continues to demonstrate resilience in a shifting travel landscape,” said Mike Larragueta, president and CEO of Visit Reno Tahoe. “Our accessibility, value and growing meetings and sports tourism segments continue to attract visitors and deliver meaningful economic benefits for our community.”

In November 2025, tourism sales room nights increased 8.2% year-over-year, while taxable room revenue rose 5.1% to $27.4 million. Visitor counts increased 4.4%, and hotel occupancy climbed to 58.3%, representing a 6.2% increase compared to the same month last year.

In October 2025, Reno Tahoe also posted solid year-over-year gains. Taxable room revenue reached $38.1 million, an increase of 4.3% compared to October 2024, while cash occupied room nights rose 3.8%. Overall hotel occupancy increased to 66.2%, up 2.2 percentage points from the prior year, reflecting sustained demand during the fall travel period.

Year-to-date through November 2025, Reno Tahoe tourism also posted year-over-year gains across key indicators. Taxable room revenue increased 0.9%, visitor counts rose 2.6%, and cash occupied room nights increased 1.1% compared to the same period last year, reinforcing the destination’s steady performance throughout the year.

During the same period, national hotel occupancy declined 2.8% year-over-year in November, following a 2.4% decline in October, underscoring Reno Tahoe’s outperformance relative to broader U.S. travel trends.

“Our focus remains on building a sustainable, diversified tourism economy that benefits both visitors and residents,” said Larragueta. “Strong group demand and consistent leisure visitation help ensure long-term stability for our destination.”

Visit Reno Tahoe continues to invest in responsible destination stewardship, targeted marketing during need periods, and infrastructure and experiences that support resilient, year-round visitation.

Additional performance data and research reports are available at VisitRenoTahoe.com.