RENO, Nev. (January 20, 2026) – The Wild Sheep Foundation will host its 49th annual Convention and Sporting Expo, “The Sheep Show,” Jan. 22–24 at the Reno-Sparks Convention Center and the Peppermill Resort Spa & Casino.
“We are proud to welcome The Sheep Show back to Reno Tahoe,” said Mike Larragueta, President and CEO of Visit Reno Tahoe. “This long-standing partnership highlights our region’s deep connection to outdoor recreation and conservation while delivering meaningful economic benefits to our community.”
The show features hundreds of exhibitors, educational seminars, films, an art and taxidermy display, youth outdoor education events, drawings, hunt giveaways, raffles, and banquets. Nightly auctions will feature more than $3.6 million in outdoor adventure trips and gear; plus, more special conservation permits than any other convention or hunting expo.
Money raised is used to enhance wild sheep populations in Nevada, across North America and internationally through disease research, population enhancements and monitoring, habitat improvements, and other initiatives.
“Every year, we bring the sporting community together to celebrate outdoor traditions and raise money for the conservation and management of wild sheep and other wildlife,” said WSF President and CEO Gray N. Thornton. “It’s the largest celebration of mountain game hunting and conservation in the U.S. This year, the expanded expo includes more than 95,000 square feet of wall-to-wall exhibits featuring the finest guides, outfitters, gear, taxidermy, art, firearms, optics, and other outdoor essentials from North America and around the world.”
The Sheep Show is expected to generate an estimated $3.6 million in economic impact for Northern Nevada, supporting local hotels, restaurants, and businesses throughout the region.
The Sheep Show is open to the public Thursday through Saturday, Jan. 22–24, at the Reno-Sparks Convention Center. Show hours are 10 a.m.–5 p.m. Thursday and Friday and 9 a.m.–5 p.m. Saturday. Paid attendees are entered daily for floor credit drawings from $1,000 to $5,000. Free seminars from experts on mountain hunting in North America, Europe, and Asia will cover topics including wildlife conservation, travel, outdoor skills, backcountry fitness and nutrition, wild game preparation and cooking, and hunter safety.
The expo also features a free Youth Wildlife Conservation Experience open to the public at the convention center Saturday, Jan. 24, from 10 a.m. to 4 p.m. The youth event offers fun, educational activities focused on conservation, outdoor skills, and nature. Returning in 2026 is the Tough Sheep fitness workout hosted by Mountain Tough, with a pro division added. All participants who complete the workout will be entered into a drawing for an Alaska Dall sheep hunt.
Daily admission is $25 at the Reno-Sparks Convention Center on convention days, or $20 if purchased online in advance. Five-dollar discount coupons are available at Sportsman’s Warehouse in Carson City and Reno, Cabela’s, Scheels, Reno HUNTNHOUSE, Mark Fore & Strike in Reno, Bass Pro Shops in Rocklin and Manteca, Gun World & Archery in Elko, and Honey Lake Firearms in Susanville, California.
A complete schedule of events, pre-registration, day passes, and additional details are available at www.wildsheepfoundation.org.