The DMO shares what’s new for the year and upcoming developments
RENO, Nev. (February 16, 2023) – Following an exciting 2022, Reno Tahoe is pleased to announce development updates and new destination features to kick off 2023. This includes renovations to Whitney Peak Hotel, the opening of Reno Public Market, as well as the Reno Experience District and more.
Recognized as one of the top destination management organizations in the West, Reno Tahoe experienced great success in 2022, accounting for the most Taxable Room Revenue ever recorded in Washoe County, Nevada. Reno Tahoe took the reins, once again managing the operation of the destination’s four major event venues: the Reno-Sparks Convention Center, Reno-Sparks Livestock Events Center, Reno Events Center, and the National Bowling Stadium, while welcoming Aramark Sports + Entertainment as the destination’s new foodservice provider.
“From hotel renovations, new and exciting events, and additional amenities throughout the destination, Reno Tahoe continues to evolve, improve and re-energize, giving visitors more reasons and more ways to discover Northern Nevada,” said Reno Tahoe President and CEO Charles Harris. “Unforgettable experiences distinguish successful destinations, and this year, Nevada is raising the bar for future visitation.”
In 2023 and beyond, area hotel properties are continuously working to improve their amenities and offerings for those venturing to Reno Tahoe:
Atlantis Casino Resort Spa has been undergoing renovations to its Concierge Towers since 2021. Renovations to the second tower are expected to be completed Memorial Day Weekend 2023, when all 818 rooms at the property will have been recently upgraded. The resort also recently opened The Shoppes Atlantis, which features three distinct outlets of luxury shopping and premium refreshments.
Element Reno Experience District (RED) opened at the tail end of 2022, just in time for the new year. The Element hotel has 170 rooms, a rooftop pool, fitness area, lobby bar and lounge that is open to the public and a 6,000 sq. ft. restaurant on the ground floor. The Reno Experience District (RED) consists of the hotel, two luxury apartment complexes, artisan shops, dining and curated entertainment plus an open-concept market hall and a two-acre public park, Urban Green Park, with an amphitheater. Most of the RED project is scheduled for completion during 2023.
Grand Sierra Resort invested $55 million in capital improvements in 2022, including the $10 million William Hill Race and Sports Book upgrade, the renovation of more than 600 rooms, a new sports bar, and a new immersive experience for guests of all ages to enjoy.
Peppermill Resort Spa Casino has been undergoing partial renovations since mid-2021, a project which is expected to continue this year and is scheduled for completion in 2024. The Peppermill Tower rooms have a scheduled completion date during the first half of the year and the Grand Suites, along with the Imperial and Spa suites renovations, will be completed in 2024, as well as the 600-suite Tuscany Tower. At the end of 2022 the hotel also opened a new fast-casual taqueria called Sabroso.
Whitney Peak Hotel launched a major refresh to update all 310 rooms of the hotel and enhance the guest experience. Renovations began in late 2022 and are estimated to be completed this summer. Technology enhancements are also underway, including mobile room keys, adding streaming service to the hotel’s in-room entertainment options and updating infrastructure for more efficient Wi-Fi.
Tolles Development is currently building a new Hyatt Place at The Summit Reno mall. The 132-unit hotel is expected to be completed at the end of 2023 and will be a great addition to the already expansive selection of accommodations available to both leisure and business travelers.
Kimpton broke ground in downtown Reno in 2022. The 270-unit hotel will include 50 private condo residences, 65,000 sq. ft. of office space and 50,000 sq. ft. of meeting space, as well as dining. The first Kimpton boutique hotel in Nevada is anticipated to open in January 2025.
Formerly the site of Tahoe Biltmore Hotel and Casino, a new Waldorf Astoria Lake Tahoe is slated to open in 2027. The 76-unit hotel is expected to feature 61 residences, a promenade with shops and restaurants, a casino with live entertainment and a speakeasy, and a lakefront beach club.
Additional property developments and expansions are bringing fresh perspectives to Northern Nevada, with new dining, retail and entertainment experiences:
The only accredited art museum in Nevada, the Nevada Museum of Art has begun its $60 million expansion project to accommodate education and research programs for students, educators and scholars. The Education and Research Center is expected to open in January 2025, increasing access to the extensive art, archive and library collections while doubling museum capacity.
Formerly the site of the original Harrah’s casino property, Reno City Center is a non-gaming, mixed-use property expected to feature 530 apartments, 160,000 sq. ft. of office space and 125,000 sq. ft. of retail space. The former plaza will function as a public hub for concerts and events this summer, with elevated seating levels and the addition of fresh, inviting landscaping. Three new restaurant and pub concepts are slated to open this year, including PKWY Tavern, BLVD Grill, and Mint Bar. The east tower of Reno City Center is expected to include off-campus graduate housing for University of Nevada, Reno students beginning August 2023.
Reno Public Market celebrated its grand opening in January, with 18 food vendors, additional space for retail, a stage for performers, and an art collective to showcase local artistry in the Reno Tahoe area. Among the food vendors are Pink Taco, Wok & Roll, Burger NV, Bone Appetit BBQ and more. FiftyFifty Brewery will open as a brewery and taproom with space for events and a rooftop deck. Maker’s Paradise Art Collective also has plans to open with open and private studio space, event and office space, galleries, classrooms and workshops. Reno Public Market sits on the south side of Reno’s Midtown District.
The Oddie District in Sparks intends to bring vibrant, creative and community-minded energy to revitalize the area in Sparks and is expected to be fully developed by summer. Already open within the District is the creative makerspace, The Generator – a beloved Reno Tahoe institution, which operates as a workshop and community hub for many artists and Burning Man creations.
In 2023, Reno Tahoe will realize the impacts of past sales successes, hosting a variety of trade shows and events across the four facilities, including:
Reno Events Center
- Reba McEntire, March 23
- Greta Van Fleet, March 26
National Bowling Stadium
- 2023 USBC Open Championships with 50,000 attendees, March 4-July 24
Reno-Sparks Convention Center
- NCVA Far Western Tournament with 15,000 attendees, April 19-May 2
- International Moose Convention with 60,000 attendees, June 17-25
- NGAUS 145th General Conference and Exhibition with 4,000 attendees, August 18-21
- Reno-Tahoe International Art Show, September 14-17
- 2023 USA/Canada Lions Leadership Forum with 3,000 attendees, September 25-October 2
- American Farriers Association with 1,000 attendees, November 5-10
To learn more about all that Reno Tahoe has to offer, visit: https://www.visitrenotahoe.com/