RENO, Nev. (February 22, 2023) – Reno Tahoe has opened the application window for the Fiscal Year 2023-2024 Special Event Marketing Sponsorship program, and will accept submissions until 2:00 p.m. PST on Thursday, March 30, 2023.

“The Reno Tahoe special event marketing sponsorship program has helped build and sustain events that support hundreds of local businesses, providing an exponential boost to the economic vitality of the destination,” said Reno Tahoe President and CEO Charles Harris. “These events are essential to the high quality of life we are so fortunate to enjoy in this community, and that translates to a heightened experience for our visitors as well.”

Qualifying events occurring July 2023 through June 2024 can now apply on the Reno Tahoe Special Event Marketing Sponsorship website. The Special Event Marketing Sponsorship program is intended for annual events which aim to draw attendees from outside the Reno Tahoe area. Events primarily use these funds to generate additional visitation and exposure for Northern Nevada by executing advertising campaigns and various marketing programs. To qualify for sponsorship funding, events must exhibit a propensity to positively impact the community by generating room nights at Washoe County hotels, growing destination awareness and inspiring repeat visitation.

By early May, all completed applications with required supplemental documents will be evaluated, and funding recommendations will be presented to the Reno Tahoe Board of Directors. Applicants must provide supplemental materials detailing requested dollar amounts and specific usage, new initiatives that would be supported by potential funding, partnerships with a minimum of two major lodging properties in Washoe County, and other information outlined on the marketing sponsorship website.

Reno Tahoe has awarded more than $5.1 million to regional special events, since the program was formalized in 2007. During Fiscal Year 2022-23, Reno Tahoe allocated $500,000 to 35 special events in Washoe County.