As the State of Nevada cautiously eases virus-related restrictions on business and activities, RSCVA staff is preparing to bring visitors back to Reno Tahoe. Nationally, social media campaigns and public relations efforts have continued throughout the current crisis with neutral messaging, in an effort to stay relevant in a competitive tourism market. New digital and out-of-home advertising campaigns, as well as email marketing initiatives are being planned for deployment, and will mark the return of calls-to-action, when the time is appropriate. Although we will be doing so with a limited budget, the RSCVA is also looking at an aggressive slate of targeted ads on OTA (online travel agency) websites, such as Expedia and Priceline, to attract travelers while they are in the booking process.
The Reno Tahoe sales team is eagerly awaiting a return to business, and the re-opening of destination resort-hotels and group facilities. New facilities photography has been curated and uploaded to an online platform, where meeting and event planners can take a virtual tour of the destination. This tool will be crucial to the sales mission, even after business travel returns to normal. The RSCVA is also working with regional meetings hotels to craft an enticing, unified destination offer to incentivize meeting planners to consider Northern Nevada.
While we understand that health and safety must remain the top priority during the impending re-opening, or rebound phase, RSCVA staff also understands that this organization exists to bring overnight visitation to Washoe County lodging establishments. Tourism will be an essential factor of the economic recovery. Please rest assured that the RSCVA is committed to promoting safe and sensible travel to Northern Nevada.